The Freshpath Approach
At FreshPath, our goal is to help you achieve your goals. We begin by working with your team to uncover potential and sustainable opportunities and solutions for both you and your customers. Understanding where you are and where you want to go will help us determine your best path forward.
Three Ways To Engage
On-Demand
Services
Project-Based &
Retainer Services
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Fractional CMO &
Strategic Services
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Where We Shine!
Brand Strategy
FreshPath believes a brand is more than a logo and marketing is more than advertising. Your brand is your company’s foundation and identity. Marketing builds upon that foundation and empowers your identity to positively influence every interaction. Together let’s define your brand strategy to position your company to be as successful as you dream it can be.
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Brand Audit
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Brand Strategy
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Brand Architecture Development
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Logo Development and Design
Brand Strategy
Marketing Strategy
Marketing Strategy
FreshPath believes a successful marketing strategy begins by identifying your best opportunities, attaching goals to those opportunities and developing a plan to achieve those goals. Let’s work together to align your branding and marketing strategies to give your customers the best experience possible.
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Market Research
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Competitive Research
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Market Segmentation and Persona Development
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Marketing Plan Development
Merchandising Services
FreshPath can help you determine the right product assortment for your online or in-store audience. Our merchandising services are designed to engage customers and maximize sales. We provide everything you need to create the best visual presentation, from product assortment to product packaging. Let FreshPath help you put your best foot forward.
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Product Portfolio Analysis
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Product Assortment Recommendations
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Packaging Concepts and Design
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Merchandising Concepts and Design
Merchandising Services
Creative Services
Creative Services
Research complete? Strategy defined? Tactics determined? Now for the fun! By utilizing our wildly creative team, FreshPath will provide a compelling visual narrative designed to tell the story you want told to generate a successful marketing campaign. Every design we produce will be tailored to fit your brand and align with your goals.
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Trend Reports
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Graphic Design
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Copywriting
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Video Production
Digital Marketing
We’ve heard not everyone thinks having an online presence is important. FreshPath believes an online strategy is essential. With all of the options out there, from email to social to text messaging, it’s hard to know where to start. FreshPath will dig in and determine which digital channels work best for your business, even if you have some customers that still prefer offline outreach. We will also identify the critical resources you need to deliver successful digital campaigns.
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Digital Marketing Asset and Website Audit
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Email Marketing Strategy and Design
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Social Media and Content Strategy
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Online or E-commerce Strategy
Digital Services
Training & Education
Training & Education
At FreshPath we are always learning and believe curiosity isn’t just for kids! If you aren’t curious, you aren’t learning and if you aren’t learning, you aren’t growing! One of our greatest strengths is providing education on both marketing and business best practices to our clients. From strategic planning workshops to how to leverage industry-wide marketing campaigns like That Flower Feeling, FreshPath is ready to help take your team to the next level.